A blog post about blogging!

IN THIS ARTICLE || Why blogging is still important, and why you should consider adding a weekly article to your website!

1.) Blogging establishes your authority on your niche.

To build a trust relationship with your audience, blogging on various topics related to your business / product / industry will create a COMMUNITY within your followers, a place for them to check in and reference, and a respect for you as an "industry giant".

2. Blogging improves your SEO and visibility, organically on search engines, such as Google.

Writing articles with keywords related to your industry - as in the ones your potential clients and customers may be typing into search engines - gives you a better chance of turning up higher in their search results. This is superior to turning up because of paid advertising - people will always trust a website which turns up organically over the sponsored websites at the top.

3. The stats speak for themselves - blogging drives long-term results.

Through your blog articles, you humanise your company (you showcase your brand "personality"), which viewers engage with on a personal level. You link & network with other websites and similar businesses, and convert traffic into leads.

Overall, there is a lot of positive matter to consider when it comes to starting your own blog. Just like with social media, it is something you can outsource!

If you're interested in having a blog added to your website, please email me at jess@prettycreativestudio.co.za.