Social Media During the December Holidays - Finding The Balance

The holiday season is almost upon us, and it's gonna be time to unwind, recharge, and spend quality moments with our loved ones soon. This applies to our professional lives too, especially when it comes to managing social media platforms. So from the outset I want to say, this is all just my opinion, and I've tried to keep it as balanced as possible. If you plan on switching off entirely while you're away, you do you, boo.

I feel that is is still important to maintain a presence, BUT it's equally crucial not to overexert yourself by trying to go viral or continuously sell your products or services. Instead, let's "keep the lights on", and find that delicate balance between staying connected and taking a well-deserved break.

Here are a few tips I want to suggest.

1. Do the Bare Minimum

The holiday season is a time to enjoy some well-deserved rest, so don't put too much pressure on yourself to create an abundance of content. Focus on the essentials. This is an excellent opportunity to express gratitude and appreciation to your followers.

2. Schedule Posts and Stories

Take advantage of scheduling tools available on various social media platforms. You can prepare and plan your content in advance, ensuring that your social media channels remain active even while you're sipping G&Ts on the beach. Scheduling allows you to maintain consistency without the need for constant attention. Set up automated replies for DMs so that you aren't under pressure

3. Recycle and Repurpose the Best Content

Chances are, you've had some well-received posts or stories throughout the year. Why not bring them back for an encore? Repurpose your top-performing content and share it again with a fresh perspective or a holiday twist. Recycling content is an efficient way to maintain engagement.

4. Set Boundaries and Expectations

If you work with clients or have responsibilities to your superiors, communicate your holiday schedule clearly. Let them know when you'll be less available and what they can expect regarding social media activity. Setting boundaries and managing expectations is crucial for your peace of mind.

Remember, the goal during the holidays is not to disappear from the social media landscape but to find the equilibrium between staying connected and taking time for yourself. Mental health and relaxation are just as essential for a successful new year as an active social media presence.

While the holiday season might see fewer people active on social media, this could work to your advantage. The algorithms may be more favorable, providing an excellent opportunity to connect with your audience. Engage authentically, reply to comments, and interact with your followers in a genuine and human way. This is a chance to nurture your community.

Finally, don't hesitate to log out of your accounts if circumstances allow. Disengaging for a while is a surefire way to recharge and start the new year with renewed energy. So, enjoy your holiday season, find the balance that works for you, and step into the new year ready to conquer your social media goals.